The campaign has been honored in the “New Approaches” category, in recognition of its innovative techniques to build awareness about trafficking among college students.
Broadcast to more than 750 college campuses nationwide, mtvU reaches nearly 9 million U.S. college students – making it the largest, most comprehensive television network just for college students. mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the U.S.
The Against Our Will Campaign was launched in 2011 at the Clinton Global Initiative in New York. The campaign amplifies America’s college students’ efforts to end modern-day slavery in the U.S., and empowers them to learn more and get involved.
The campaign’s website features remarkably creative material – including slavery survivor poetry read by A-list musicians and actors such as Alicia Keys and Jada Pinkett Smith, as well as interactive stories depicting how young people become enslaved, portrayed by interpretative dancers from Ailey II of the Alvin Ailey American Dance Theater.
Fingers crossed! The Daytime Emmy winners will be announced in mid-June.